Whatsapp Marketing is a form of digital marketing that utilize whatsapp messaging service as the main tools to reach potential customers. This marketing technique is popular among digital marketers simply because the large whatsapp user base making each people has a high probability of have whatsapp app installed on their phone.
Based on post from Backlinko here, whatsapp have more than 2 billion monthly active users thus making it the most popular messaging app on planet earth. In Indonesia alone, based on data provided by Statista here , the number of whatsapp user in Indonesia is reaching more than 125 million users, and projected will only increase on oncoming years. That’s one of the big reason why whatsapp messaging based marketing will be good for your marketing campaign.
I think this is the most important part of this blog, isn’t it? To answer this question, I will split the answer from two perspective, the technical and strategic perspective.
The easy point in this technical perspective is achieved using containerization. Because of that, I as the service provider can run the automation from any machine without issues.
For the fast point, achieved from the ability of my service running from multiple processes at once, thus making the campaign marketing run faster as if we have employed several marketing person at once to do the job.
Not so different in the Unlimited point, my service is able to sent message to any contact lists you have regardless if you have 1000 contacts, or a million contacts, I can execute to deliver the message to the destination. You just have to wait for it to be finished, LOL!
Lastly, for the high throughput point, my service can achieve that because it can be run using multiple phone number. So the process of sending the message can be split to several phone number sender, thus reducing the latency and increasing the throughput.
This service is highly customizable, you can request any form of addition if you have unique use cases. The sender phone number is also can be customize as it can use any phone number including from your end. So, for example, if you already have a marketing team with a whatsapp phone number, it can be used to do the marketing campaign.
If however you need to add custom field in the campaign report, or you need to have a custom conversation handler, it can be achieved and implemented, just tell me what you need!
Sending marketing message to potential customer using my service is not limited by anything, you can reach any customer as long as you have a valid whatsapp number along with the country code for each customers. If your campaign focusing to a single country, such as Indonesia, it’s even easier as we can set a default country code for each phone number.
When the campaign begins, each message sent to the potential customer will be recorded as the proof in form of a screenshot indicating that the message has been sent to the customer. This is done for each contact list even if it turns out that some phone number is not a valid whatsapp number. All will be recorded in the campaign report in form of an excel file. Take a look at below picture to get the idea of how the report file.
My service allow you to reuse all the resourced used from previous campaign such as the contact list, actor’s phone number, etc for the next campaign. So all you need to continue your marketing campaign using my service in the text and media attachment for the campaign itself.
Yes, there is several restrictions apply before you can use my service. Don’t worry, this restrictions only apply if you’re using actor’s phone number provided by me, otherwise these restrictions didn’t apply to you.
if not using custom actor phone number, I will reject any promotional proposal if the campaign is for illegal substances, illegal product or services including but not limited to online gambling, narcotics, controlled substance, piracy and such.
Some people are really trying to promote their product even if they knew that the product itself is offensive for some part of community, such as SARA related content, pornography, and others. Thereby i will reject those promotional content if not using custom actor phone number.
To use my service, you need to provide several things. All of them are described in the table below
| No | Item Name | Is Required? | Filetype | Description |
|---|---|---|---|---|
| 1 | Contact List | Yes | CSV | CSV (Comma Separated Values) containing all the potential / marketing target phone numbers. The columns supported on this file and the explanation for each of them will be done in separate table |
| 2 | Campaign Text Message | Yes | text | The marketing text to be send to each contact in the Contact List. Can contain any type of text such as links, bold text, italic, etc |
| 3 | Campaign Attachments | No | media, binary, etc | If you need to send attachment in the marketing message such as Photo and Video about your product, you can provide it to me and will be sent alongside with the campaign text message |
To have control for the phone number format, the Contact List csv file supports several column, each of them can be use to customize the contact list as the main part of the marketing campaign.
| No | Column Name | Datatype | Is Required | Sample Value (s) | Description |
|---|---|---|---|---|---|
| 1 | whatsapp_phone_link | string (URL) | No | https://wa.me/6281234567890 | The phone link used to directly points to a particular phone number. Usually formed with base url (https://wa.me/) and the country code + phone number. If this column presents, will have highest precedence among other column to be used as the recipient phone number |
| 2 | phone_number | string (numeric) | Yes | 081234567890, 6281234567890, +33 (4) 12-34-56-78 | the recipient phone number. Can be written with or without the country code. It really depends on how your local phone number is written. The preferable form is the one with the country code. |
| 3 | country_code | string (numeric) | No | 62, 61, 77 | the valid country code for phone number. This field will be used if the supplied phone number starts with 0,. |
Screenshot for the file contents is as follow
Well, that is basically all you need to provide to do your marketing campaign. Don’t worry, if you have issues providing those files, I will happily help you!
Below are sample of how the message is viewed by the recipient.
Based on my testing result on local machine with utilizing 4 consecutive threads, 1000 messages with 1 image attachments each takes around 80 minutes to be sent.
This service is only having one pricing strategy, counted based on how much the intended recipients in the Contact List CSV file and the attachments needed to be sent
1 Comment
fbdownloadSeptember 25, 2024
This was exactly the information I was looking for. Thanks for sharing